Perspective Magazine Re-brands Flagship Publication as Part of Regionalized Expansion
August 5, 2010 by susan ·
An overall restructure of Perspective Magazine’s suite of timeshare and fractional oriented industry magazines leads to the rebranded Perspective Magazine: Europe & Middle East.
As part of the regionalization of Perspective Magazine, the company has announced that its flagship product, Perspective Magazine: International Edition, will now be known as Perspective Magazine: Europe & Middle East. [member]
This change will complete the set of products offered by Perspective Magazine, with the company’s industry trade magazines now known as Perspective Magazine: North America, Perspective Magazine: Europe & Middle East, Perspective Magazine: South Africa (scheduled for August 2010) and Perspective Magazine: Asia Pacific (scheduled for September 2010). The consumer publication will continue to be known as Owners Perspective Magazine.
While the company’s original publication will now be centered on specific coverage of European and Middle Eastern industry news, the magazine will continue to provide the type of quality coverage of the industry that readers have come to expect, according to Perspective Magazine president & CEO, Paul Mattimoe.
“Perspective Magazine has always been a global publication, and that focus has not changed. By expanding from one global publication to four regional titles, we are able to keep readers informed on a global scale but also deliver even more content specifically related to regional trends and topics. So in conclusion to our current suite of trade titles, our International Edition has now been rebranded as the Europe & Middle East Edition” said Mr. Mattimoe.
Perspective Magazine’s original 18-month expansion and reorganization plan was completed in half the time, in readiness for the industry conference schedule beginning in August.
About Perspective Magazine
Perspective Magazine publishes four regional brands: industry publications Perspective Magazine North America, Perspective Magazine Europe & Middle East and the soon to be released Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines have become the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 20 major industry events around the world. The company’s consumer magazine, Owners Perspective Magazine, has become the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public. Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.
For more information visit http://perspectivemagazine.com or email Steve Luba, Director of Public Relations, at steveluba(at)perspectivemagazine.com For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise . [/member]
For information on advertising and editorial opportunities with Perspective Magazine & Owners Perspective Magazine; the leading independent B2B & B2C magazines for the fractional and shared ownership industry visit www.perspectiverates.com
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